Step 12. SEO - Search Engine Optimisation

EKM knowledge base (from EKM's Freshdesk help centre)

Configuring your Google Tags
When you have completed this Guide, you will have created and configured Google Tags to feed data to your G4A account. Caution Before you begin this Gu...
Thu, 8 Oct, 2026 at 3:45 PM
Checking your Google Tags
In this Guide, you'll learn how to check that your Google Tags are correctly configured and trigger when customers visit your EKM online shop. Cauti...
Thu, 8 Oct, 2026 at 3:45 PM
URL Structure
Understanding the URL structure of your EKM online shop can help you learn how the platform works in relation to how your content is displayed. In this g...
Mon, 12 Oct, 2026 at 4:42 PM
SEO - Search Engine Optimisation
When you have completed your EKM online shop and filled it with content, Categories and Products, your next step is to optimise it to make it easier for sea...
Thu, 8 Oct, 2026 at 3:45 PM
Adding Clarity on your EKM online shop
In this guide, you’ll learn how to install Clarity on your EKM online shop, which is used to analyse your online traffic and can help you improve your sales...
Thu, 8 Oct, 2026 at 3:45 PM
Your Clarity Dashboard
Once you’ve added Clarity to your EKM online shop by following the steps here, this guide explains where to access the different kinds of data available on ...
Thu, 8 Oct, 2026 at 3:45 PM
Creating Exploration Reports on GA4
In this guide, you’ll learn how to set up a report in GA4 where you can see which URLs have referred to your domain. By following these steps, you can also ...
Mon, 12 Oct, 2026 at 4:42 PM