Step 12. SEO - Search Engine Optimisation
EKM knowledge base (from EKM's Freshdesk help centre)
Before you begin this Guide, it would be a good idea to work through this Guide first. Adding Alt Text to the Design Images is one of the tasks you can do t...
Mon, 12 Oct, 2026 at 4:42 PM
Before you begin, you need to have opened a Google Analytics account and linked this to your EKM online shop. You also need to have classified your EKM onl...
Mon, 12 Oct, 2026 at 4:42 PM
If you have opened a Google Merchant account by following the steps in this Guide, you must understand the contents of the Product Feed on your EKM online s...
Mon, 12 Oct, 2026 at 4:42 PM
Before you begin, it would be a good idea to open a Gmail account and set up GA4 (Google Analytics) and Google Search Console/Merchant Centre accounts firs...
Mon, 12 Oct, 2026 at 4:42 PM
In this Guide, you’ll learn how to create an account on Google Analytics (GA4), allowing you to create Google Tags, which can be used to monitor the traffi...
Thu, 8 Oct, 2026 at 3:45 PM
In this Guide, you’ll find a list of ideas for blog posts to help you populate the blog on your EKM online shop with quality content to encourage sales and ...
Mon, 12 Oct, 2026 at 4:42 PM
Before you begin this Guide, you should have opened up a blog for your EKM online shop and populated it with a handful of blog posts so anyone new who visit...
Mon, 12 Oct, 2026 at 4:42 PM
In this Guide, you can learn about all of the data gathered on the Analytics tab of your EKM online shop and use this to manage your content. The Analytic...
Mon, 12 Oct, 2026 at 4:42 PM
In this Guide, you can learn about Missing Pages alerts in the Analytics tab of your EKM online shop, what causes these alerts, and how to resolve them. I...
Mon, 12 Oct, 2026 at 4:42 PM
When you have completed this Guide, you will have opened a Google Tag Manager account linked to your EKM online shop on G4A. Caution Before you begin t...
Thu, 8 Oct, 2026 at 3:45 PM